About fe:male store
About fe:male store. How it started, the woman behind the brand, the story, the passion for creating and the beginning for the swedish based colourful raw femininity unisex brand.
It all started when...
Me myself and I, Jasmine Furelid the founder of fe:male customised clothing from a very young age. I have always been inspired with mens streetwear and made my own little twist on it making it to womenswear.
I was born and raised in Stockholm, Sweden and was based in London 2007-2015 where my journey as a self taught Stylist/Creative began in 2010. I have over the past years worked across music, lifestyle and fashion and I am now based in my hometown, Stockholm.
November 2016 I decided to start fe:male, a brand that represents colourful raw femininity fashion with a touch of inspiration from Korean streetstyle.