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28 Hägervägen
Enskede, Stockholms län, 122 39

fe:male store is a Cool Colourful Raw Femininity Unisex Fashion & Accessories store with a touch of inspiration from Korean streetstyle. For people that likes it different and not afraid to stand out from the crowd.

About fe:male store

About fe:male store. How it started, the woman behind the brand, the story, the passion for creating and the beginning for the swedish based colourful raw femininity unisex brand.



It all started when...

Me myself and I, Jasmine Furelid the founder of fe:male customised clothing from a very young age. I have always been inspired with mens streetwear and made my own little twist on it making it to womenswear. 

I was born and raised in Stockholm, Sweden and was based in London 2007-2015 where my journey as a self taught Stylist/Creative began in 2010. I have over the past years worked across music, lifestyle and fashion and I am now based in my hometown, Stockholm.

November 2016 I decided to start fe:male, a brand that represents raw femininity fashion with a statement and also a touch of inspiration from Korean streetstyle. I want the brand to inspire people, be yourself to the fullest and dare to express YOU, your style and your shine! You can find my jewelry in selected stores in Stockholm & Gothenburg. 

I always been inspired by oversized tom-boy and no-gender fashion and lots of vibrant colours. For me style is all about to express your inner self. I love people doing it in their unique way with a ‘I don’t give a sh*t’ attitude and that is what fe:male stands for!

Jasmine Furelid, fe:male