It all started when...
Me myself and I, Jasmine Furelid the founder of fe:male customised clothing from a very young age. I have always been inspired with mens streetwear and made my own little twist on it making it to womenswear.
I was born and raised in Stockholm, Sweden and was based in London 2007-2015 where my journey as a self taught Stylist/Creative began in 2010. I have over the past years worked across music, lifestyle and fashion and I am now based in my hometown, Stockholm.
November 2016 I decided to start fe:male, a brand that represents Colourful Raw Femininity Fashion with a touch of inspiration from Korean Streetstyle.
"I always been inspired by oversized tom-boy and no-gender fashion and lots of vibrant colours. For me style is all about to express your inner self. I love people doing it in their unique way with a 'I don't give a sh*t' attitude and that is what fe:male stands for!"