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28 Hägervägen
Enskede, Stockholms län, 122 39

fe:male store is a Cool Colourful Raw Femininity Unisex Fashion & Accessories store with a touch of inspiration from Korean streetstyle. For people that likes it different and not afraid to stand out from the crowd.

fe:male store blog

fe:male store blog is where you find the latest updates about fashion, new products and creativity and also the process of building a brand as an entrepreneur and what obstacles you can come across. Join our community!

Filtering by Category: COLLABORATIONS


Jasmine Furelid

You know them magazines that's in the pocket in front of you in planes? Yeah excatly that! Thats where you can see me and my tattoo 'Me Myself & I" one of my favourite tattoos made by Bleckan, Salong Betong. I see you in the air with Norwegian Magazine! 

Peace & love ALWAYS!



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Jasmine Furelid

Images by Agenda The Visual Marvelist at

And we did it again! Working with Agenda is always a pleasure. This was my leaving present after 9 years in London. My journey began with Agenda taking my first professional photograph ( see our journey in pictures HERE! ) and he also ended an era in my life by creating the most beautiful photographs, catching my soul in four amazing pictures.

Im grateful to have met such a talented and great human being.  Im sure we will do more shoots in the future, until then enjoy these for now... :) 


Thank you Agenda! 


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Jasmine Furelid

Photography: Curtis Jehsta

Jumpsuit: Dickies, Ebay

Boots: Beyond Retro

Hat: H&M

Jacket: Rokit

Belt: H&M

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Jasmine Furelid


Me and Ala did a shoot a while back. This is the result, fun times :)

Makeup & Photography: Ala Hojat

I also put together a little video about being BeYOUtiful, you can read the post HERE.

Videography: Ala Hojat

Edits: Jasmine Furelid

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Jasmine Furelid

I'm pretty stoked to be a part of my amazing friends illustration. Watch out for this dude, he is sick! Check his stuff out:




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Jasmine Furelid

When Agenda approach me being a part of The New Chieftains I was so honoured since I am a big fan of his photography, skills and his mind. I met Agenda a few years back when I first moved to London when he approach me to model for him. I did a few shoots and the result was always spot on ( See images below ). What I didn't like ( at the time ) is that he always said to me while shooting: "No Jazzy, Im just testing the settings right now..." So I obviously I didn't pose as I normally do and he managed to catch ( without me knowing ) me just being natural. Now, thats is exactly what I do like about his photography. He don't just capture an amazing picture, there is life to his photography and he captures peoples souls. 


 Agenda X JFStylissimo previous shoots 

Meaning of A New Chieftain:

"The New Chieftains are a unique tribe of talent who embody tenacity and resilience. They are non-conformists whose instinct to succeed is driven by passion, instinct, endeavour and challenge. These qualities, alongside the way in which they approach life and work, amplify their unconventionality. They can be found in many different arenas including education, design, philanthropy, food and music. The New Chieftains do not cut corners in an effort to succeed."

So we did the shoot in my room, where all the magic happens :) This is where I style myself, create new things and develop ideas and constantly working so I thought it was the perfect spot for us to shoot. In the picture below you can see a few of my key things in my life when it comes to me and my creative work: My macbook, my sewing machine, my mannequin and off course my life moodboard. This represent me and Im so glad he captured everything in one pic.

I had a chat with Agendas sister Daphne on the phone and we ended up chatting for ages. She sums me up in beautiful words and I am thankful and also happy to be able to share this with you guys!



"Brave little warrior she is not. She does not care who may stop and stare, as the creativity that comes from her is worth it. She shows many faces; who will she be today?

Daring to push boundaries laid before her, 'a trier' not design to quit Jasmine comes boundlessly with a cool energy dunked in the softness of her heart.

The Stylish Stylissimo knows her subjects reading them telepathically, getting into their psyche crowning them in their full glory. But where is her crown? Though her road has been tough she has walked thrugh it in her own tenacious way looking only towards her inner self as the ultimate guiding light.

Always continue to be you Jasmine. "


You can now pop in to Nude Espresso, 26 Hanbury Street London to see the massive canvas of my face and the rest of The New Chieftains hanging on the wall. I did get pretty shocked first time I went in since I didnt realise the canvas was that big! It will be there for another 6 weeks so make sure you grab a coffe and enjoy the view of The New Chieftains!

Also watch out for behind the scenes shots COMING SOON!


Follow The New Chieftains here:



Follow Agenda here:






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