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Enskede, Stockholms län, 122 39

fe:male store is a Cool Colourful Raw Femininity Unisex Fashion & Accessories store with a touch of inspiration from Korean streetstyle. For people that likes it different and not afraid to stand out from the crowd.

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fe:male store blog is where you find the latest updates about fashion, new products and creativity and also the process of building a brand as an entrepreneur and what obstacles you can come across. Join our community!

Filtering by Tag: INSPIRATIONS


Jasmine Furelid

As probably a few of you know, Quincey Williams sadly passed away a couple of months ago. I was in shock, I was in tears and I was absolutely devistated...

Me and Q go way back even though we never really kept in contact like that. We were both in the creative industry and could relate to our work in a lot of ways. I got to know Q from him poppin into Size? when I use to work there and always thought he was a all in all a nice and genuine dude. 

I always looked up to Q in the way he actually created what he wanted, followed his dreams without doubts and actually did s**t and didnt just talk s**t like a lot of people do and especially in London! As a creative I am pretty tired of always hear people say "yeah I know this and this person" and "I can hook you up with..." and they never go through with it?! It's like they trying to be someone they not to get "accepted". I learnt my lesson and now a days I believe things when I see it. But Q kept it so real, different and always supportive which I find very inspiring and refreshing now a days cause they are hard to come across. He was a nice, caring and 100% real human being and that breed is pretty much non existent these days.

Things like this is a wakeup call, makes you reflect even more about your own life, your career and most of all whats important in life. Make sure you get them prioritise right cause even how much of a cliché it is, life is too short and it can quickly just change!

I wanna thank you Q for all the support and inspiring things you did without even knowing... I wish I could of share more moments with you but also glad for the moments we had when you were here. You giving me the inspiration to continue my dreams and keep pushing and for that I will always be grateful.

Big up to the Stooki Crew for being strong, keep smiling and keep it going!


Daniel Spencer wrote this poem for Q and also made this song to make it special, I loved it so much I had to share it.... Thank you.


Quincey Williams - R I P 

Back in 2013 at the Redbull Party at Notting Hill Carnival, Q loved to get turnt uuup and daaance! Such a good day, I think of it and smile. Them angels better take good care of you Q or otherwise I kick their ass! I see you up there homie <3

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Jasmine Furelid

When Agenda approach me being a part of The New Chieftains I was so honoured since I am a big fan of his photography, skills and his mind. I met Agenda a few years back when I first moved to London when he approach me to model for him. I did a few shoots and the result was always spot on ( See images below ). What I didn't like ( at the time ) is that he always said to me while shooting: "No Jazzy, Im just testing the settings right now..." So I obviously I didn't pose as I normally do and he managed to catch ( without me knowing ) me just being natural. Now, thats is exactly what I do like about his photography. He don't just capture an amazing picture, there is life to his photography and he captures peoples souls. 


 Agenda X JFStylissimo previous shoots 

Meaning of A New Chieftain:

"The New Chieftains are a unique tribe of talent who embody tenacity and resilience. They are non-conformists whose instinct to succeed is driven by passion, instinct, endeavour and challenge. These qualities, alongside the way in which they approach life and work, amplify their unconventionality. They can be found in many different arenas including education, design, philanthropy, food and music. The New Chieftains do not cut corners in an effort to succeed."

So we did the shoot in my room, where all the magic happens :) This is where I style myself, create new things and develop ideas and constantly working so I thought it was the perfect spot for us to shoot. In the picture below you can see a few of my key things in my life when it comes to me and my creative work: My macbook, my sewing machine, my mannequin and off course my life moodboard. This represent me and Im so glad he captured everything in one pic.

I had a chat with Agendas sister Daphne on the phone and we ended up chatting for ages. She sums me up in beautiful words and I am thankful and also happy to be able to share this with you guys!



"Brave little warrior she is not. She does not care who may stop and stare, as the creativity that comes from her is worth it. She shows many faces; who will she be today?

Daring to push boundaries laid before her, 'a trier' not design to quit Jasmine comes boundlessly with a cool energy dunked in the softness of her heart.

The Stylish Stylissimo knows her subjects reading them telepathically, getting into their psyche crowning them in their full glory. But where is her crown? Though her road has been tough she has walked thrugh it in her own tenacious way looking only towards her inner self as the ultimate guiding light.

Always continue to be you Jasmine. "


You can now pop in to Nude Espresso, 26 Hanbury Street London to see the massive canvas of my face and the rest of The New Chieftains hanging on the wall. I did get pretty shocked first time I went in since I didnt realise the canvas was that big! It will be there for another 6 weeks so make sure you grab a coffe and enjoy the view of The New Chieftains!

Also watch out for behind the scenes shots COMING SOON!


Follow The New Chieftains here:



Follow Agenda here:






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